Creativity

Gatorade: Replay 2 Teaser

This time, former hockey rivals face off again.

Published on May 14, 2010

Editor's Pick

Gatorade and TBWA/Chiat/Day Los Angeles are bringing together a pair of high school hockey rivals in the second installment of its successful Replay campaign, produced out of Fox Sports Net. This time around, former high school hockey foes from Michigan, The Trenton Trojans and the Detroit Catholic Central Shamrocks are reuniting for the first time after a fateful game 11 years ago. In 1999, Trenton team member Kurt La Tarte nearly died after his jugular was accidentally slit open by another player's skate. That game ended in a tie, with Catholic Central going on to become State Champs, while Trenton ended the season poorly.

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About

Credits

Date
May 14, 2010
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Production Company:
Fox Sports Net
Worldwide Creative Director:
Lee Clow
Executive Producer:
Lee Clow
Group Creative Director:
Jimmy Smith
Executive Producer:
Jimmy Smith
Associate Creative Director:
Brent Anderson
Copywriter:
Brent Anderson
Creative:
Brent Anderson
Associate Creative Director:
Steve Howard
Copywriter:
Steve Howard
Creative:
Steve Howard
Senior Producer:
Brian O'Rourke
Associate Producer:
Tim Newfang
Art Director:
Eze Blaine
Designer:
Eze Blaine
Management Supervisor:
Amy Farias
Production Company:
Fox Sports Net
Director:
Loren Mendell
Director of Photography:
Jeff Cunningham
Senior Producer:
Laura Mickelson
Lead Editor:
Mike Hale
Story Producer:
Mike Hale
Post Production Producer:
Curtis Roen
Editor:
Curtis Roen
Production Coordinator:
Brittany Bideaux

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