Creativity

Gatorade: Replay 3 Anthem

A Chicago redemption song

Published on Nov 08, 2010

Editor's Pick

Ahead of the debut of season three of Gatorade Replay - this installment focused on Chicago basketball teams - TBWAChiatDay L.A. is launching a new Replay- and Chicago-themed track and music video.

The agency and Gatorade have teamed up with Chicago-born artists Jennifer Hudson, Common, Lupe Fiasco and Grammy-winning producer No I.D. on an original Chicago-inspired anthem, "We Can Do It Now."

The video will premiere at the end of the season three documentary, airing now on Fox Sports Net. The track is available as a free download at REPLAYtheSeries.com.

This season's Replay centers on two South Side Chicago high school basketball teams – the Bloom Township Trojans and the Brother Rice Crusaders - reuniting to replay a contested 2000 game. Dwyane Wade and Dwight Howard are acting as assistant coaches for the respective teams.

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About

Credits

Date
Nov 08, 2010
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Worldwide Creative Director:
Lee Clow
Creative Director/Executive Producer:
Jimmy Smith
Creative Director:
Brent Anderson
Creative Director:
Steve Howard
Designer:
Doug Alves
Executive Producer:
Brian O'Rourke
Producer:
Tim Newfang
Production Company:
TBWA/Chiat/Day - Los Angeles
Director:
Tim Newfang
Director of Photography:
Adam Ballachey
Sound/Boom Operator:
Michael Guskey
Grip/Lighting:
Serge Grandin
Data Wrangler:
Tom Moser
Editorial Company:
Venice Beach Editorial
Editor:
Greg Young
Post Producer:
Hunter Conner
Assistant Editor:
Sahir Champion
Visual Effects Company:
Eight VFX
Executive Producer:
Baptiste Andrieux
Executive Producer:
Shira Boardman
Producer/Coordinator:
Carmen Nunez
Animator/Designer:
Michael Figge
Animator/Designer:
Julio Ferrario
Animator:
Ben Bullock
Animator:
Chris Newton
Illustrator:
Bao Luu
Illustrator:
Corey Dimond

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