Gatorade: Replay
A Thanksgiving reunion for The Red Rovers and the State Liners
This event/branded content play is number 7 of 2009.
This Thanksgiving weekend, Gatorade and TBWA/Chiat/Day reunite two rival high school football teams to settle a 15-year old score.
Replay is a branded content initiative from the agency that culminates with this weekend's broadcast of a game between the Easton High Red Rovers and the Phillipsburg High State Liners. The two rival teams played on Thanksgiving Day 1993, with the game ending in a tie.
On behalf of Gatorade, TBWA/Chiat/Day L.A. offered the original 1993 team members (now in their 30s) the chance to square off again. "The original coaches returned. The '93 cheerleaders returned. Hell, even the band members came back," says TBWA associate creative director Brent Anderson. "We documented the entire experience for 4 months."
The one-hour documentary, Replay, will premier this Sunday on Fox Sports Network. "It's the first Replay in a series that Chiat, Gatorade and Fox will create and air next year," says Anderson.
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Full Credits
- Agency:
- TBWA/Chiat/Day, Los Angeles
- Client:
- Gatorade
- Global Director of Media Arts:
- Lee Clow
- Executive Producer:
- Lee Clow
- Chief Creative Officer:
- Rob Schwartz
- Group Creative Director:
- Jimmy Smith
- Executive Producer:
- Jimmy Smith
- Copywriter:
- Brent Anderson
- Creator:
- Brent Anderson
- Associate Creative Director:
- Brent Anderson
- Copywriter:
- Steve Howard
- Creator:
- Steve Howard
- Site Creator:
- Donna LaMar
- Site Creator:
- Paul Nguyen
- Site Creator:
- Javier Castillo
- Associate Creative Director:
- Steve Howard
- Senior Producer:
- Brian O'Rourke
- Associate Producer:
- Tim Newfang
- Interactive Art Director:
- Peter Reid
- Interactive Art Director:
- Katie Meza
- Interactive Copywriter:
- Adam Nowak
- Production Company:
- Caviar
- Director:
- Kris Belman
- Director:
- Scott Balcerak
- Executive Producer:
- Michael Sagol
- Executive Producer:
- Rosanne Korenberg
- Line Producer:
- Johanna Woollcott
- Production Supervisor:
- Holli Hanley
- Director of Photography:
- Adam Ballachey
- Editorial Company:
- Bhouse Films
- Editor:
- Scott Balcerak
- Editor:
- David Baum
- Assistant Editor:
- Tom Moser
- Digital Film Colorist:
- Michael Mintz
- Post Producer:
- Johanna Woollcott
Date
Nov 25, 2009
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