Creativity

Gatorade: Replay

A Thanksgiving reunion for The Red Rovers and the State Liners

Published on Nov 25, 2009

Editor's Pick

This event/branded content play is number 7 of 2009.

This Thanksgiving weekend, Gatorade and TBWA/Chiat/Day reunite two rival high school football teams to settle a 15-year old score.

Replay is a branded content initiative from the agency that culminates with this weekend's broadcast of a game between the Easton High Red Rovers and the Phillipsburg High State Liners. The two rival teams played on Thanksgiving Day 1993, with the game ending in a tie.

On behalf of Gatorade, TBWA/Chiat/Day L.A. offered the original 1993 team members (now in their 30s) the chance to square off again. "The original coaches returned. The '93 cheerleaders returned. Hell, even the band members came back," says TBWA associate creative director Brent Anderson. "We documented the entire experience for 4 months."

The one-hour documentary, Replay, will premier this Sunday on Fox Sports Network. "It's the first Replay in a series that Chiat, Gatorade and Fox will create and air next year," says Anderson.

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About

Credits

Date
Nov 25, 2009
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Global Director of Media Arts:
Lee Clow
Executive Producer:
Lee Clow
Chief Creative Officer:
Rob Schwartz
Group Creative Director:
Jimmy Smith
Executive Producer:
Jimmy Smith
Copywriter:
Brent Anderson
Creator:
Brent Anderson
Associate Creative Director:
Brent Anderson
Copywriter:
Steve Howard
Creator:
Steve Howard
Site Creator:
Donna LaMar
Site Creator:
Paul Nguyen
Site Creator:
Javier Castillo
Associate Creative Director:
Steve Howard
Senior Producer:
Brian O'Rourke
Associate Producer:
Tim Newfang
Interactive Art Director:
Peter Reid
Interactive Art Director:
Katie Meza
Interactive Copywriter:
Adam Nowak
Production Company:
Caviar
Director:
Kris Belman
Director:
Scott Balcerak
Executive Producer:
Michael Sagol
Executive Producer:
Rosanne Korenberg
Line Producer:
Johanna Woollcott
Production Supervisor:
Holli Hanley
Director of Photography:
Adam Ballachey
Editorial Company:
Bhouse Films
Editor:
Scott Balcerak
Editor:
David Baum
Assistant Editor:
Tom Moser
Digital Film Colorist:
Michael Mintz
Post Producer:
Johanna Woollcott

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