Creativity

Become 8-Bit Serena Williams in Gatorade's Snapchat Game

Brand Replicates Pro's Big Career Wins, and Perhaps Another

By Ann-Christine Diaz. Published on Aug 30, 2016

Editor's Pick

To coincide with the U.S. Open and tennis pro Serena Williams' attempt at a record-breaking 23rd Grand Slam title this year, Gatorade and TBWA/Chiat/Day, L.A. have debuted a fun 8-bit Snapchat video game that invites you to relive each one of her big career wins, and potentially, her next one.

"Serena Williams' Match Point" is what the brand says is the first multi-level game title playable within a Snapchat ad. It features 22 different levels representing each one of Williams' Grand Slam singles titles.

Come September 10th, the game may add a 23rd level should Williams win a Grand Slam once again on the day of the Women's Finals.

The game debuted on Monday alongside the start of the U.S. Open. It can be played within Snapchat and online at SerenaMatchPoint.com.

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About

Credits

Date
Aug 30, 2016
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade

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