Creativity

Gatorade: Soccer

A month's worth of soccer hysteria officially kicks off today with the opening of the 2006 World Cup—but for the United States national team, the road to Germany was more than eight months long. Gatorade and Element 79 Partners were

Published on Jun 09, 2006

Editor's Pick

A month's worth of soccer hysteria officially kicks off today with the opening of the 2006 World Cup—but for the United States national team, the road to Germany was more than eight months long. Gatorade and Element 79 Partners were there to document every step of that journey, following the team and filming a wealth of behind-the-scenes footage that yielded the patriotic TV spot "The Road," as well as exclusive content in the form of six additional web videos and online interviews with players and trainers.

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About

Credits

Date
Jun 09, 2006
Project Manager:
Erin Chmelik
Project Manager:
Claudia Richman
Creative Technologist:
Sam Gierasimczuk
Designer:
Sean Kirkwood
Copywriter:
Kristen Schwanz
Associate Creative Director:
Jim Kim
Executive Creative Director:
Kevin Flatt
Audio Engineer:
Dave Gerbosi
Editor:
Hank Corwin
Director/DP:
John Perez
Agency Producer:
Craig Jeliniker
Agency Producer:
Rob Jaeger
Agency Producer:
Peter Hullinger
Copywriter:
Rich Siegel
Copywriter:
Tom Wilson
Art Director:
John Shirley
Art Director:
Mike Lyons
Creative Director:
Jon Flannery
Music:
Elias Arts
Editorial Company:
Lost Planet Editorial
Client:
Gatorade
Agency:
Element 79 Partners and Tribal DDB Chicago

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