Creativity

Extreme Makeover: Gatorade Turns High School Basketball Team's Locker Room into NBA-Worthy Space

TBWA/Chiat/Day Brings in Dwayne Wade to Provide Pep Talk

Published on Feb 18, 2014

Editor's Pick

Not every athlete is a multimillionare superstar. But that doesn't mean that they don't have an inner drive. Gatorade takes a page from Nike's playbook for a heartwarming new campaign from TBWA/Chiat/Day, which showed the beverage brand's commitment to devoted athletes by turning its spotlight on the Riverdale High Rebels, a high school basketball team in New Orleans.

The team, which is on the brink of a playoff spot for the first time in two decades, gets the superstar treatment from Gatorade, which turned its old, run-down facilities into a beautiful, professional looking locker room worthy of NBA stars. And best of all, they did it right when the team was playing a critical deciding game.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Feb 18, 2014
Agency:
TBWA/Chiat/Day
Client:
Gatorade
Production Company:
Bandito Brothers
Chief Creative Officer:
John Norman
Executive Creative Director:
Brent Anderson
Creative Director:
Renato Fernandez
Creative Director:
Gustavo Sarkis
Associate Creative Director:
Guto Araki
Art Director:
Tiffany Lam
Associate Creative Director:
Doug Menezes
Copywriter:
Scott Reedy
Executive Producer:
Sarah Patterson
Producer:
Alicia Portner
Project Manager:
Karen Thomas
Group Planning Director:
Scott MacMaster
Planning Director:
Martin Ramos
Managing Director:
Peter Ravailhe
Executive Business Affairs Manager:
Lisa Lipman
Broadcast Traffic:
Jerry Neill
Production Company:
Bandito Brothers
Director:
Jacob Rosenberg
Executive Producer:
Suzanne Hargrove
Producer:
Cassidy Lunnen
Art Director:
John Gathright
Director of Photography:
Laura Merians
Editorial Company:
Venice Beach Editorial
Editor:
Greg Young
Assistant Editor:
Micah Chase
Assistant Editor:
Cutler Gray
Executive Producer:
Hunter Conner
Music:
Asche & Specner

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.