Creativity

Extreme Makeover: Gatorade Turns High School Basketball Team's Locker Room into NBA-Worthy Space

TBWA/Chiat/Day Brings in Dwayne Wade to Provide Pep Talk

Published on Feb 18, 2014

Editor's Pick

Not every athlete is a multimillionare superstar. But that doesn't mean that they don't have an inner drive. Gatorade takes a page from Nike's playbook for a heartwarming new campaign from TBWA/Chiat/Day, which showed the beverage brand's commitment to devoted athletes by turning its spotlight on the Riverdale High Rebels, a high school basketball team in New Orleans.

The team, which is on the brink of a playoff spot for the first time in two decades, gets the superstar treatment from Gatorade, which turned its old, run-down facilities into a beautiful, professional looking locker room worthy of NBA stars. And best of all, they did it right when the team was playing a critical deciding game.

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About

Credits

Date
Feb 18, 2014
Agency:
TBWA/Chiat/Day
Client:
Gatorade
Prod. Co.:
Bandito Brothers
Chief Creative Officer:
John Norman
Executive Creative Director:
Brent Anderson
Creative Director:
Renato Fernandez
Creative Director:
Gustavo Sarkis
Associate Creative Director:
Guto Araki
Art Director:
Tiffany Lam
Associate Creative Director:
Doug Menezes
Copywriter:
Scott Reedy
Executive Producer:
Sarah Patterson
Producer:
Alicia Portner
Executive Project Manager:
Karen Thomas
Group Planning Director:
Scott MacMaster
Planning Director:
Martin Ramos
Managing Director:
Peter Ravailhe
Exec. Business Affairs Manager:
Lisa Lipman
Broadcast Traffic:
Jerry Neill
Production Company:
Bandito Brothers
Director:
Jacob Rosenberg
Executive Producer:
Suzanne Hargrove
Producer:
Cassidy Lunnen
Art Director:
John Gathright
Director of Photography:
Laura Merians
Editorial Co.:
Venice Beach Editorial
Editor:
Greg Young
Assistant Editor:
Micah Chase
Assistant Editor:
Cutler Gray
EP:
Hunter Conner
Music:
Asche & Specner

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