Gatorade Makes Sweat Look Incredible in a Tribute to Tenacity

Michael Jordan Voices Spot Starring Usain Bolt, Serena Williams and More

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Editor's Pick

Gatorade manages to make sweat look amazing in this spot featuring athletes such as Serena Williams, Usain Bolt and JJ Watt. It's voiced by Michael Jordan, who gives us a declaration in praise of the kind of sweat "that comes from pushing yourself" as we see the various athletes glisten, gleam and positively drip with water. The camera work captures the droplets of sweat as they whizz through the air, turning something we often think of as gross into a thing of beauty. Director Mark Zibert of Imperial Woodpecker worked on the spot for TBWA/Chiat/Day L.A.

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About

Credits
Date
May 14, 2015
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Stephen Butler
Client:
Gatorade
Executive Creative Director:
Brent Anderson
Worldwide Creative Director:
Renato Fernandez
Copywriter:
Scott Cleveland
Art Director:
Pierce Thiot
Executive Producer:
Sarah Patterson
Producer:
Lacy Plunk
Managing Director:
Peter Ravailhe
Brand Director:
Simon Nicholls
Brand Manager:
Robyn Morris
Sports Marketing AE:
Erika Buder
Associate Brand Manager:
Samantha Sabine
Group Planning Director:
Scott MacMaster
Global Planning Director:
Martin Ramos
Planner:
Matt Bataclan
Director of Business Affairs:
Linda Daubson
Senior Business Affairs Manager:
Laura Drabkin
Traffic Manager:
Judy Brill
Executive Project Manager:
Karen Thomas
Production Company:
Imperial Woodpecker
Director:
Mark Zibert
Executive Producer:
Charlie Cocuzza
Producer:
Matt Wersinger
DP:
Mattias Rudh
Editorial:
Whitehouse Post
Editor:
Charlie Harvey
Assistant Editor:
Devon Bradbury
Producer:
Jonlyn Williams
Executive Producer:
Joni Williamson
Post EFX:
The Mill
Senior Exec Producer:
Sue Troyan
Exec Producer:
Enca Kaul
Senior VFX Producer:
Kait Boem
Shoot Supervisor:
John Leonti
Executive Creative Director:
Phil Crowe
Creative Director:
John Leonti
2D Lead:
Narbeh Mardirossian
3D Lead:
Simon Brown
2D Artist:
Tim Bird
2D Artist:
Scott Wilson
2D Artist:
Edward Black
2D Artist:
Jale Parsons
2D Artist:
Tara DeMarco
3D Artist:
Josh Hatton
3D Artist:
Kelvin Liang
3D Artist:
Krystal Sae Eua
3D Artist:
Monique Espinoza
3D Artist:
Richard Fallat
3D Artist:
Robert Chapman
3D Artist:
Jenna Kind
3D Artist:
Steven Olson
3D Artist:
Thom Price
3D Artist:
Bridget Warrington
3D Artist:
Juan Zavala
3D Artist:
Katie Yancey
3D Artist:
Mike Di Nocco
3D Artist:
Ashraf Ghoniem
3D Artist:
Phill Mayer
3D Artist:
Koen Vroeijenstijn
3D Artist:
Ed Boldero
3D Artist:
Brett Angelillis
3D Artist:
Berk Hakguder
Matte Painting:
Itai Muller
Matte Painting:
Chris Goodrich
Motion Graphics:
Justin Sucara
VFX Coordinator:
Daniel Midgley
VFX Coordinator:
Greg Dupree
Colorist:
Adam Scott
Color Exec Producer:
Thatcher Peterson
Color Producer:
Antonio Hardy
Post EFX End Card:
The Mill
Music Supervisor:
Andrew Kahn
Music Supervisor:
Good Ear Music
Music Licensing:
Mega, Inc.
Music Licensing:
Madeline Adami
Music Licensing:
Danny Socolof
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Song:
"Step Up" by Mapei

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