Creativity

Gatorade: What's Inside - We Weren't There

We were there where it counted.

Published on Aug 16, 2012

Editor's Pick

Not-a-sponsor PepsiCo-owned Gatorade gets right to the point with this TBWA/Chiat/Day spot that pointedly reminds customers that it was very much present at the Olympic Games.

LOCOG restrictions on Olympic athletes promoting any non-sponsor brand expired yesterday, and the brand launched this Usain Bolt-starrer right on cue. The dimly lit, intense commercial talks about how while Gatorade wasn't "there" on billboards or on the sides of buses at the Games, it was still very much there -- inside the bodies of the greatest athletes in the world, in the form of Gatorade products.

Read more about the effort on AdAge.com.

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About

Credits

Date
Aug 16, 2012
Agency:
TBWA/Chiat/Day
Client:
Gatorade

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