Gatorade: Win from Within

It's about what's inside.

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Editor's Pick

'Win from Within' is the new Gatorade strapline introduced in this spot from TBWA/Chiat Day LA, which tells us it's what's inside us that counts, rather than the latest sports gear, apps or technology. The brand aims to highlight the message that sports nutrition really can improve your game - something that many young athletes, apparently, don't actually believe.

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About

Credits
Date
Jan 03, 2012
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Executive Creative Director:
Patrick O'neill
Global Group Creative Director/Art Director:
Brent Anderson
Global Group Creative Director/Writer:
Steve Howard
Executive Producer:
Sarah Patterson
Producer:
Molly Tait
Executive Business Affairs Manager:
Lisa Lipman
Business Affairs Manager:
KK Davis
Group Planning Director:
Scott MacMaster
Planning Director:
Lydia Kim
Jr. Planner:
Adam Wiese
Jr. Planner:
Rebecca Harris
Worldwide Managing Director:
Nick Drake
Management Supervisor:
Sandra Tobey
Music Supervisor:
Michael Gross
Production Company:
Smuggler
Director:
Jaron Albertin
EP/Head of Commercials:
Brian Carmody
EP/Head of Commercials:
Patrick Milling-Smith
Executive Producer:
Lisa Rich
Executive Producer:
Allison Kunzman
Producer:
Lisa Tauscher
Producer:
Helen Hollien
Producer:
Donald Taylor
Director of Photography:
Linus Sandgren
Production Designer:
Duncan Reed
Editorial Company:
Peepshow
Executive Producer:
Deborah Sullivan
Editor:
Andrea MacArthur
Assistant Editor:
Patrick OLeary
Visual FX:
The Mill
Visual FX:
The Mill - LA
TItle Design:
Tom O'Neil
Post Producer:
Enca Kaul
VFX Supervisor:
Billy Higgins
2D VFX Artist:
Billy Higgins
2D VFX Artist:
Tim Bird
2D VFX Artist:
Steve Cokonis
2D VFX Artist:
Robert Murdoch
2D VFX Artist:
Nick Taylor
2D VFX Artist:
Margolit Steiner
Production Coordinator:
Kiana Bicoy
Music:
Amber
Composer:
Mark Tewarson
Executive Producer:
Michelle Curran
Final Mix:
Lime
Mixer/Sound Designer:
Rohan Young
Executive Producer:
Jessica Locke

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