Get Home Quicker By Train, Stop Your Dog Crapping On The Rug

Print Campaign For South Africa's Gautrain Shows Benefits Of Train Travel

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JWT Johannesburg created this print campaign for South African train network Gautrain. Laid out as a "before and after", it's all about the things you won't miss if you travel by train and get home earlier -- including stopping your dog from doing his business indoors. Two other executions show a baby asleep and awake and a child playing with a football, the second time with the shadow of his parent.

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About

Credits
Date
Jan 08, 2014
Agency:
JWT - Johannesburg
Client:
Gautrain
Executive Creative Director:
Ashley Bacon
Creative Director:
Ross Ventresse
Creative Director:
Ronnie Malden
Art Director:
Assaf Levy
Art Director:
Alan Lewus
Copywriter:
Lawrence Katz
Copywriter:
Charles Foley
Photographer:
Clive Stewart
Retouching:
Collin Gradwell
Retouching:
Rob Frew
Agency Producer:
Tammy Chetty
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