Creativity

The Matrix's Agent Smith Stars in GE's New Campaign

BBDO NY and David Gordon Green direct the anthropomorphized computer program

Published on Apr 15, 2013

Editor's Pick

The Matrix's Agent Smith is a huge fan of General Electric's healthcare technology in BBDO New York's newest execution for the company's "Brilliant Machines" campaign, directed by David Gordon Green of Chelsea Pictures--understandably, since the computer program (played by Hugo Weaving) might just have found its do-good counterpart, as GE's tech works with data to improve the patient experience in hospitals.

This is the company's latest use of fictional movie figures to explain what it really does. Its previous "Brilliant Machines" commercial featured Star Trek: The Next Generation's "Data," and "K.I.T.T." from Knight Rider.

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About

Credits

Date
Apr 15, 2013
Agency:
BBDO New York
CCO:
David Lubars
Client:
GE
Senior CD:
Eric Cosper
Senior CD:
Michael Aimette
CD/CW:
Tim Roan
ACD Copywriter:
Judd Counsell
CD/Art Director:
Kevin Jordan
Creative Supervisor/Art Director:
Eric Van Skyhawk
Group Executive Producer:
Anthony Nelson
Producer:
George Sholley
Director of Music and Radio Production:
Rani Vaz
Prod. Co.:
Chelsea Pictures
Prod. Co.:
The Shooting Gallery
Director:
David Gordon Green
DOP:
Steve Windon
Music House:
Human
Editorial:
Mackenzie Cutler
VFX:
Framestore
Telecine:
Nice Shoes

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