GE: Be the next GE Instagrapher

Inspired by innovation.

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GE is launching 'Be the Next GE Instagrapher', an online photo contest using Instagram, to promote both its innovations and its Instagram feed that showcases them. The contest, created by Mekanism, New York, invites consumers to take Instagram photos inspired by the 'four ways that GE works in the world' - moving, curing, powering and building - then submit them using the hashtag #GEinspiredme to have them displayed in a Facebook Gallery. Fans that 'like' GE on Facebook can then vote for their favorite images and one winner will receive a trip to a GE jet-engine facility in the UK to shoot photos for GE's Instagram feed.

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Dec 05, 2011
Creative Director:
David Horowitz
Senior Designer:
Robin Eusebio
Client Strategy Director:
Katie Matson
Senior Client Strategist:
Caroline Moncure
Gabriel Regentin
Executive Producer:
Katie Matson
Line Producer:
Beth Shulman
Music & Sound Design:
Bang Music
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