Really Heavy Metal: GE to Host Robot Band Concert in NYC

Germany's Compressorhead to Perform in NYC's Union Square as Part of 'Brilliant Machines' Campaign

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GE's Brilliant Machines are back, and this time, they'll be performing live in New York's Union Square next week. Since launch, the advertiser's campaign, out of BBDO New York has put the spotlight on famous A.I.'s, including one spot that showed iconic robots from pop culture past come together at a convention and a more recent effort in which GE's intelligent tech shows up Star Trek's Spock. But now, the advertiser is bringing consumers face to face with the real thing with a live performance from the robot band Compressorhead on Tuesday, November 12 in New York City's Union Square.

The German outfit features three five-foot-tall robots: drummer Stickboy, bassist Bones and lead/rhythm Fingers. Created from scrap metal, the humanoids move with the help of electro-pneumatics and play music via Midi.

The performance will last from 1:00 to 8:00 pm and throughout, GE will provide charging stations and WiFi for the public, who are free to attend. A livestream feed of the concert will also run on Spotify,

"GE is reinventing what power can do through hardware fused with intelligent software, and the output will rock the world," said GE Creative Director Andy Goldberg in a statement. "A live band of robots shows how metal and data can come together to create entirely new possibilities, powering everyday things such as music in innovative ways. It's this idea of new possibility that drives GE's commitment to innovative solutions."

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About

Credits
Date
Nov 07, 2013
Chief Creative Officer:
David Lubars
Client:
GE
Senior Creative Director:
Eric Cosper
Senior Creative Director:
Michael Aimette
Creative Director/Copywriter:
Tim Roan
Art Director:
Sarah Karabibergian
Senior Integrated Producer:
Neely Lisk
Producer:
Michael Gentile
Head of Music Production:
Rani Vaz
Content Director:
Lawrence Chen
Production Company:
Magnetic
Illustrator:
Bose Collins
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