Creativity

GE China: Ancient Invention

It all began with paper.

Published on Dec 04, 2012

Editor's Pick

GE and TBWA Shanghai wind back the clock to a scene from rural China in this gorgeous paper-animated tale directed by ACNE's Andreas Ohman, the talent behind the critically acclaimed film "Simple Simon" and the recently released "Bitch Hug." GE's tale revisits the invention of paper and likens it to innovations in GE technology. With is V-Scan technology, the company promises to bring the sort of personal attention patients would get in days of old, to modern times.

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About

Credits

Date
Dec 05, 2012
Agency:
TBWA Shanghai
Client:
GE China
Creative Director:
Dwayne Koh
Art Director:
Jimmy Wang
Copywriter:
Haiyang Yu
Agency Producer:
Allen Chen
Director:
Andreas Ohman
Production Company:
Acne Production
Executive Producer:
Pia Dueholm
Producer:
Olle Lindgren
Post:
Naive
Music & Sound Design:
Red Pipe

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