GE and TBWA Shanghai wind back the clock to a scene from rural China in this gorgeous paper-animated tale directed by ACNE's Andreas Ohman, the talent behind the critically acclaimed film "Simple Simon" and the recently released "Bitch Hug." GE's tale revisits the invention of paper and likens it to innovations in GE technology. With is V-Scan technology, the company promises to bring the sort of personal attention patients would get in days of old, to modern times.
Need a credit fix? Contact the Creativity Editors