To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

GE: Ecomagination Photo Project

Snap a pic, save the earth.

Editor's Pick

For the next phase of GE's Ecomagination campaign, BBDO has launched a new site rallying consumers to use their cameras to help save the earth. The Ecomagination Photo Project, created in partnership with SocialVibe and SpeedShape, asks visitors to submit photos of wind, light or water to raise money for environment-related charities. For every image uploaded, GE will then donate money to a charity corresponding to that image. A wind picture will yield money to Practical Action, water pics will earn a donations for Charity Water and light pictures will go to help d.light Lighting Oecusse Project.

Visitors can upload up to three photos and must "Tag them Green" in order to activate the donations.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 22, 2010
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
GE
Executive Creative Director:
Don Schneider
Executive Creative Director:
Mathias Appelblad
Creative Director:
Jason Musante
Senior Art Director:
Michael Bae
Senior Copywriter:
Ashton Rose
Senior Producer:
David Ross
Production Company:
Speedshape
Partner:
Bajibot Media
Partner:
Social Vibe
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age