Creativity

GE: Ecomagination Photo Project

Snap a pic, save the earth.

Published on Oct 22, 2010

Editor's Pick

For the next phase of GE's Ecomagination campaign, BBDO has launched a new site rallying consumers to use their cameras to help save the earth. The Ecomagination Photo Project, created in partnership with SocialVibe and SpeedShape, asks visitors to submit photos of wind, light or water to raise money for environment-related charities. For every image uploaded, GE will then donate money to a charity corresponding to that image. A wind picture will yield money to Practical Action, water pics will earn a donations for Charity Water and light pictures will go to help d.light Lighting Oecusse Project.

Visitors can upload up to three photos and must "Tag them Green" in order to activate the donations.

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About

Credits

Date
Oct 22, 2010
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
GE
Executive Creative Director:
Don Schneider
Executive Creative Director:
Mathias Appelblad
Creative Director:
Jason Musante
Senior Art Director:
Michael Bae
Senior Copywriter:
Ashton Rose
Senior Producer:
David Ross
Production Company:
Speedshape
Partner:
Bajibot Media
Partner:
Social Vibe

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