Creativity

GE: Journey

The robots are coming! The robots are coming!

Published on Nov 27, 2012

Editor's Pick

BBDO New York taps artificially intelligent talent in its latest spot for GE, part of the brand's "GE Works" effort now focusing on "brilliant machines." Famous robots, androids and even smart wheels come out to attend what appears to be a major Robo-con. Among them, you'll see Robby the Robot from Forbidden Planet, K.I.T.T. the talking car from Knight Rider, Data, from Star Trek: The Next Generation, B-9 from Lost in Space and even one who looks a lot like Honda's Asimo. We're not sure what happened to R2D2, C3P0 or perhaps the hottest bot in recent history, Prometheus' David--perhaps they were all too busy stuffing their robot faces on Thanksgiving, when the spot debuted. Bob Industries' Dayton and Faris directed.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 27, 2012
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
GE
Senior Creative Director/Art Director:
Eric Cosper
Senior Creative Director/Copywriter:
Michael Aimette
Creative Director/Art Director:
Kevin Jordan
Creative Director/Copywriter:
Tim Roan
Associate Creative Director/Copywriter:
Judd Counsell
Director of Integrated Production:
David Rolfe
Group Executive Producer:
Anthony Nelson
Producer:
George Sholley
Director of Music and Radio Production:
Rani Vaz
Music Producer:
John Melillo
Production Company:
Bob Industries
Director:
Dayton/Faris
Director of Photography:
Linus Sandgren
Music House:
Human
Edit House:
Final Cut
Editor:
JD Smyth
Visual Effects House:
Method Studios

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.