An Inventive Little Girl Grows Up to Be a GE Scientist in This Charming Spot

Brand Continues Focus on Female Inventors in Ad by BBDO

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Folowing its Oscars ad, in which it imagined that a female scientist had celebrity status, GE continues the theme of women in science in a new spot that sees a modern little girl growing up into an inventor.

It's the story of Molly, an ingenious little girl who finds inventive ways of making her chores easier: from designing a pulley to take out the trash to delivering girl scout cookie boxes from her bedroom. It's not that she's lazy; she's more interested in reading (presumably firing her imagination about how to invent more cool stuff).

As she grows up, it continues; in high school, she invents a robotic arm to turn the pages of her textbook, and finally, we see her as a scientist at GE, doing the same kind of thing on a much larger and more important scale. "That's amazing," her colleague tells her, and she replies "Thank you" -- presumably getting the kind of recognition that she lacked as a kid, when her parents probably hated her tearing out their doorbell.

The spot is by BBDO New York, and Lance Acord at Park Pictures directed.

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About

Credits
Date
Sep 12, 2017
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
GE
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Michael Aimette
Senior Creative Director:
Eric Goldstein
Art Director:
Eric Goldstein
Creative Director:
Fred Kovey
Copywriter:
Fred Kovey
Head of Production:
David Rolfe
Executive Producer:
George Sholley
Content Producer:
Jack Patrick
Head of Music Production:
Rani Vaz
Group Account Director:
Peter McCallum
Account Director:
Lindsey Cash
Account Manager:
Will Langenberg
Account Executive:
Joslyn Dunn
Production Company:
Park Pictures
Executive Producer:
Scott Howard
Director:
Lance Accord
Director of Photography:
Lance Accord
Line Producer:
Caroline Kousidonis
Editorial:
WAX/The Quarry
Executive Producer:
Tor Adams
Producer:
Annabelle Cuthbert
Editor:
Paul Watts
Assistant Editor:
Drew Balke
Visual Effects:
A52
Producer:
Kim Christensen
Lead CG Artist:
Andy Wilkoff
Conform Artist:
Pat Murphy
Graphic Design:
Elastic
Producer:
Kim Christensen
Telecine:
Company 3
Producer:
Rochelle Brown
Sound Design:
One Thousand Birds
Sound Mix:
Sonic Union
Engineer:
Michael Marinelli
Producer:
Justine Cortale

See more credits

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