Creativity

GE: One Second Theater

If a picture is worth a thousand words, how many is a single frame within a TV spot worth? GE attempts to answer that question with "One Second Theater," a campaign created by interactive agency Blitz and visual effects house Quiet

Published on May 09, 2006

Editor's Pick

If a picture is worth a thousand words, how many is a single frame within a TV spot worth? GE attempts to answer that question with "One Second Theater," a campaign created by interactive agency Blitz and visual effects house Quiet Man that retools GE's "Ecomagination" TV spots—beginning with the popular "Dancin' Elephant" effort—with additional content accessible only by using digital video recording devices like Tivo or visiting onesecondtheater.com. Viewers who pause on the proper frame can unlock exclusive behind-the-scenes goodies, including biographical information on Elli the Elephant and podcasts recorded by the spot's other animal characters. The embedded version of the "Dancin' Elephant" spot will be re-aired on various NBC networks throughout May, with new and improved versions of additional "Ecomagination" commercials planned for later this year.

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About

Credits

Date
May 09, 2006
Agency:
BBDO New York
Music:
David Horowitz
Effects Supervisor:
Johnny Semerad
Editor:
Matt Shapiro
Editor:
Sherri Margulies
Director of Photography:
Joe Pytka
Director:
Joe Pytka
Director of Music Production:
Rani Vaz
Assistant Producer:
Bailey Kindlon
Executive Producer:
Regina Ebel
Junior Copywriter:
Heather Luisi
Assistant Art Director:
Christine Santora
Copywriter:
Justin Racz
Creative Supervisor:
Justin Racz
Art Director:
Eric Van Skyhawk
Creative Supervisor:
Eric Van Skyhawk
Senior Creative Director:
Peter Smith
Executive Creative Director:
Don Schneider
Chief Creative Officer:
Bill Bruce
Chief Creative Officer:
David Lubars
Interactive Agency:
Blitz
Editorial Company:
Crew Cuts
Music House:
DHMA
Production Company:
Pytka
Client:
GE

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