College Grads Are Desperate to Work at GE in Spots to Air During Oscars

Campaign Continues 'Owen' Series by BBDO New York

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GE's "What the's Matter With Owen?" campaign continues during the Oscars, in new spots from BBDO New York now showing other college graduates vying for a gig at the company. The effort had launched last September targeting grads with late-night comedic spots, and has apparently resulted in a massive increase in resume submissions to the firm.

If you don't know the story about Owen, he's the guy who gets a great new gig as a developer -- but, to the baffled looks of his friends -- it's at GE. The tale continues with those friends now begging him for a job at the company.

One friend sends a ridiculous "Orc-O-Gram" to target Owen at work, while in another spot, an old acquaintance tries deliberately to engineer a chance meeting with Owen on the street. Meanwhile a girl Owen meets a conference hilariously tries to send her resume via brain-drone. The message is that all of these grads are desperate for a job at GE, now they've realized what a cool "digital industrial" company it is.

The campaign, by BBDO New York and directed by O Positive's Kenny Herzog, will launch on Sunday during the Oscars and their preceding Red Carpet special.

Read more about the campaign and hear from GE Global CD Andy Goldberg at Adage.com.

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About

Credits
Date
Feb 25, 2016
Agency:
BBDO New York
CCO Worldwide:
David Lubars
Client:
GE
CCO New York:
Greg Hahn
ECD:
Michael Aimette
CD/Copywriter:
Judd Counsell
CD/AD:
Anne Lac
EP:
George Sholley
Senior Director:
Brandon Fowler
Account Director:
Tessa Cosenza
Account Manager:
Will Langenberg
Production Company:
O Positive
Director:
Kenny Herzog
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Producer:
Devon Clark
Editorial:
Arcade Edit
Editor:
Will Hasell
EP:
Sila Soyer
Producer:
Adam Becht
Sound Mix:
Sonic Union
Tags
Category
Industry
Genre
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