GE Lets You Tweak Buzzfeed To Suit Your Interests

Site's in-house labs helps GE makes site more "efficient" by filtering content

Published on Mar 18, 2013

Editor's Pick

Are you an all-celebrity kind of reader, or do you like a bit of politics too? Or, do animals and tech more of your thing? GE has taken over on Buzzfeed today, with an Efficiency Machine, created by Buzzfeed Labs, that lets you tweak the content to your own preferences. Choose your mood (funny, normal or serious), fine tune what kind of content you want (tech, politics, celebrity, etc.) and then factor in other features (such as "trashy" or "geeky"). Activate, and the page will recalibrate with your preferences. Oddly, there don't appear to be any filters to remove advertising.

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Mar 18, 2013
Buzzfeed Labs
Chief Creative Officer:
Jeff Greenspan
Creative Director:
Chris Baker
Creative Director:
Mike Lacher
Ben Running
Isa d'Aniello
James Devogelear
Senior Project Manager:
Amy Powell
Senior Account Manager:
Jen Wolosoff
Clem Huyghebaert
Joe Stanco
Product Lead:
Stephane Krzywoglowy
Chief Technology Officer:
Mark Wilkie
Director of Global Digital Marketing and Programming:
Paul Marcum
Digital Marketing Manager:
Katrina Craigwell

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