GE Commemorates Moon Landing With Wearable Tech Moon Boots

Limited Edition Debuts on Snapchat to Celebrate 45th Anniversary of Lunar Landings

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GE engineered the original moon boots worn by Neil Armstrong and Buzz Aldrin for the lunar landings in 1969. To commemorate the 45th anniversary this week, the company has created a modern-day moon boot sneaker that features advanced wearable tech materials. The brand unveiled the kicks on Snapchat and teamed up with fashion retailer JackThreads and and luxury footwear designer Android Homme for the launch of the limited edition boots, named The Missions. They will go on sale exclusively on JackThreads.com this Sunday, 20th July, at 4:18pm, the exact time the Apollo 11 lunar module touched down, priced at $196.90 in tribute to the year 1969. Only 100 pairs will be available.

Daniel Bailey of footwear design site ConceptKicks was also involved with the design, which incorporates materials such as Stabilized Carbon Fiber, Thermoplastic Rubber, Hydrophobic Coating and 3M Scotchlite Reflective Material, also used in GE's b-to-b products such as jet engines, wind turbines and healthcare equipment. The original moon boots featured GE's silicon rubber.

Read the full Behind the Work story on the GE Moon Boot sneakers on Adage.com.

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Date
Jul 16, 2014
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GE
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