Creativity

GE: Visible You Installation

Shake dem bones. . .and muscles. . .and guts.

Published on Aug 04, 2010

Editor's Pick

BBDO tapped Tronic to create "Visible You" for GE, an ultra-quick responsive gesture-based system that lets its users see themselves in the form of their major biological systems: circulatory, digestive, respiratory and nervous. The interactive display is designed to showcase General Electric's body scanning technology and is currently part of GE's exhibition at the Shanghai World Exposition running through October 31, 2010.

When a user walks up to "Visible You," her image automatically scales to her height, and then reacts instantaneously to mimic any of her movements. Using 3D Studio Max, Tronic constructed 3D male models of males and females, along with the four biolgical systems, which were then incorporated into sensitive gesture-based technology that allowed for the real time mirroring.

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Credits

Date
Aug 04, 2010
3D Designer:
Tronic
Agency:
BBDO New York
Client:
GE

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