Home Gallery Video GE What My Mom Does at GE General Electric Uses a Kid to Explain its Business to You BBDO Tries to Communicate, What, Exactly, the $140 Billion Company Does Published on Feb 06, 2014 Editor's Pick General Electric? What's that? It can be difficult to explain just what this ginormous conglomerate really does. So the brand tapped BBDO to explain. The agency used the voice of a child, narrating a fantastical sequence that explains what her mom, a GE employee, really does, from building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains. Read more about the spot on AdAge.com. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 06, 2014Agency:BBDO CCO Worldwide:David LubarsClient:GECCO, New York:Greg HahnSenior Creative Director:Eric CosperSenior Creative Director:Michael AimetteGroup Exec Producer:Anthony NelsonCD/Copywriter:Nick SonderupCD/Art Director:Eric GoldsteinHead of Music Production:Rani VazProduction Co.:MJZDirector:Dante AriolaDirector of Photography:Benoit DelhommeMusic House:Barking OwlEdit House:WhitehouseEditor:Rick LawleyVisual Effects House:Method StudiosAudio Mix:Heard CityMixer:Phillip Loeb Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work GE: Scimojis Lowe's: Made in a Minute BBDO Pepsi: PepsiMoji Key Visuals Lloyd & Co.