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General Electric Uses a Kid to Explain its Business to You

BBDO Tries to Communicate, What, Exactly, the $140 Billion Company Does

Editor's Pick

General Electric? What's that? It can be difficult to explain just what this ginormous conglomerate really does. So the brand tapped BBDO to explain. The agency used the voice of a child, narrating a fantastical sequence that explains what her mom, a GE employee, really does, from building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains. Read more about the spot on

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Feb 06, 2014
CCO Worldwide:
David Lubars
CCO, New York:
Greg Hahn
Senior Creative Director:
Eric Cosper
Senior Creative Director:
Michael Aimette
Group Exec Producer:
Anthony Nelson
Nick Sonderup
CD/Art Director:
Eric Goldstein
Head of Music Production:
Rani Vaz
Production Co.:
Dante Ariola
Director of Photography:
Benoit Delhomme
Music House:
Barking Owl
Edit House:
Rick Lawley
Visual Effects House:
Method Studios
Audio Mix:
Heard City
Phillip Loeb
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