Creativity

GE: What's Your Lighting Style

Keathley Advertising and Firstborn's new site for GE helps visitors determine the preferred lighting style of their homes.

Within the site, a narrator guides you through a quick, 8-question quiz which illuminates a house in th

Published on Dec 01, 2008

Editor's Pick

Keathley Advertising and Firstborn's new site for GE helps visitors determine the preferred lighting style of their homes.

Within the site, a narrator guides you through a quick, 8-question quiz which illuminates a house in the background with different GE bulbs depending on your answers. After the quiz, you'll get a lighting style report page which breaks down your personality and ideal lights within each room. You can then explore each room further and roll over each bulb to get info while controlling a "moodometer" with your mouse to change the lighting depending on your mood.

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About

Credits

Date
Dec 01, 2008
Client:
GE
Agency:
Keathley Advertising
Executive Creative Director:
Tom Keathley
Copywriter:
Julie Jones
Copywriter:
Brandi Hensler
Art Director:
Doug Herberich
Digital Agency:
Firstborn
Creative Director (Firstborn):
Joon Park
Executive Director:
Dan LaCivita
Producer:
Avery Holden
Producer:
Lesley Florie
Lead Designer:
Jennifer Xin
Designer:
Claes KÃ'¤llarsson
Designer:
Tim Jockel
Designer:
Brett Swanson
Software Engineer:
Ryan Jafari
Video Production:
Firstborn Studio

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