Creativity

Xbox Remakes 'Mad World' Trailer to Promote 'Gears of War' Ultimate Edition

'Classic' Game Ad Gets Recut for Ultimate Edition

By Ann-Christine Diaz. Published on Aug 17, 2015

Editor's Pick

In 2006, Xbox released a stirring spot that arguably, was unlike anything yet seen in the world of videogame advertising. Set to a Gary Jules and Michael Andrews' stirring cover of Tears for Fears' "Mad World" and directed by Joseph Kosinski (Tron, Oblivion), the ad stood out not just for its cinematic quality, but for introducing a surprisingly human and thoughtful approach to an industry known for its high-octane, testosterone-fueled trailers.

Now two more games and a prequel later, Xbox debuts a "remastered" version of the original Gears of War trailer, to herald the launch of the franchise's upcoming "Ultimate Edition." Still set to "Mad World," the film now incorporates storylines from all three games in the trilogy. It follows hero Marcus Fenix as he encounters horrors not seen in the first version, whether he's being chased by a Brumak or witnesses his mate lifted into the air and skewered by Locust baddie General Raam.

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About

Credits

Date
Aug 17, 2015
Client:
Gears of War

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