Creativity

Now Every Day is 'Hump Day,' and Camels Hate It

Latest from Geico Documents Animals' Plight Following Popular Ad

Published on Dec 19, 2014

Editor's Pick

Geico and The Martin Agency created a popular -- perhaps too popular -- saying when they introduced the "Hump Day" ad in 2013, which miraculously made Wednesday the day to look forward to each week for office drones.

But for camels, it's a different story, as this latest ad shows.

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About

Credits

Date
Dec 19, 2014
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Geico
SVP/Group Creative Director:
Steve Bassett
SVP/Group Creative Director:
Wade Alger
SVP/Creative Director/Art Director:
Sean Riley
Senior Copywriter:
Ken Marcus
VP/Agency Executive Broadcast Producer:
Molly Schaaf
Producer:
Alex Scheer-Payne
Producer:
Sam Tucker
Agency Junior Producer:
Emily Taylor
Senior Integrated Production Business Manager:
Amy Trenz
Director:
Wayne McClammy
Production Company:
Hungry Man
Director of Photography:
Bryan Newman
Executive Producer:
Mino Jarjoura
Producer:
Nate Young
Editor:
Ian MacKenzie
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Nick Divers
Executive Producer:
Sasha Hirschfield
Editorial Producer:
Evan Meeker
Telecine:
The Mill
Colorist:
Fergus McCall
Audio Post Company:
Rainmaker Studios
Engineer:
Jeff McManus
Animation/VFX:
The Mill
CG Lead:
Kevin Ives
CG Lead:
Sandor Toledo
Lead Compositor:
Randy McEntee
Executive Producer:
Colin Blaney
Producer:
Sumer Zuberi
VFX Supervisor:
John Leonti

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