Creativity

A Buckingham Palace Guard Has a Casual Friday in Geico's Latest Spot

Another Funny Addition to Insurance Brand's 'It's Not Surprising' Series

By Alexandra Jardine. Published on Oct 26, 2017

Editor's Pick

Geico continues to demonstrate that the simplest ideas are sometimes the best in the latest ad from The Martin Agency in its "It's Not Surprising" series.

The new spot features a Buckingham Palace guard who comes on shift one morning to take over from his typically formal colleague. Scruffily clad in a bathrobe, beach shorts and flip flops, he slumps on a chair eating breakfast and reading the paper, before falling asleep noisily. At the end of the online version of the video, he encourages viewers who have "got some spare time on the job" to click for more funny Geico videos.

Directed by Steve Miller at Radical Media, the spot makes a funny addition to a collection that has included the recent "Triangle" and Bulldog Stampede ads.

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About

Credits

Date
Oct 26, 2017
Agency:
The Martin Agency
Client:
Geico
Vice President, Marketing:
Ted Ward
Assistant Vice President, Marketing:
Bill Brower
Marketing Director, Media, Advertising:
Melissa Halicy
Brand Team Senior Supervisor:
Gary Aurand
Brand Team Supervisor:
Tom Perlozzo
Brand Team Planner:
Brighid Griffin
Brand Team Planner:
Julia Nass
Brand Team Buyer:
Tim Ware
Chief Creative Officer:
Joe Alexander
Group Creative Director:
Steve Bassett
Creative Director:
Sean Riley
Creative Director:
Neel Williams
Associate Creative Director:
Justin Harris
Senior Copywriter:
Ken Marcus
Executive Producer:
Brett Alexander
Producer:
Brain Fox
Junior Producer:
Catherine Kennedy
Business Affairs Supervisor:
Suzanne Wieringo
Account Director:
Ben Creasey
Account Supervisor:
Allison Hensley
Account Supervisor:
Jon Glomb
Account Executive:
Allie Waller
Project Manager:
Karen McEwen Gates
Production Company:
RadicalMedia
Director:
Steve Miller
Executive Producer:
Gregg Carlesimo
Executive Producer:
Frank Scherma
Head of Production:
Cathy Dunn
Producer:
Barbara Benson
Production Supervisor:
Ted Liotopoulos
1st Assistant Director:
Brian Stevens
Post Production House:
MackCut
Post Production House:
The Mill

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