Creativity

Randy Jackson Judges a 'Dawg' Show for Geico

Latest Martin Agency Ad Sees Former 'American Idol' Judge Dole Out Talent Show Widsom to Pups

By Alexandra Jardine. Published on Nov 06, 2017

Editor's Pick

Randy Jackson might have departed "American Idol" in 2014, but he's back judging in the latest funny "surprising" themed ad from Geico-- for a dog show.

The spot plays on Jackson's frequent use of the word "dawg" (which has even been a popular gif) and sees the producer give several cute pups the benefit of his wisdom. "I wasn't really feeling it," he tells a poodle, while another pooch is told "you gotta come a little harder dawg..you gotta figure it out."

Steve Miller at Radical Media directed the spot, for The Martin Agency. Meanwhile the agency has also debuted another campaign centering on sloths, starting with a funny spot in which one helps out at a neighborhood game night.

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About

Credits

Date
Nov 06, 2017
Agency:
The Martin Agency
Client:
Geico

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