Creativity

Pillsbury Dough Boy Stars in New Geico Ad

Wayne McClammy directs newest 'Happier Than' execution

Published on Mar 27, 2013

Editor's Pick

The Pillsbury Dough Boy joins Dikembe Mutombo in Geico's cast of characters for the "Happier Than," campaign out of The Martin Agency. Wayne McClammy at Hungry Man directs the adorable piece of dough, who just can't get through airport security without giggling. But why is he so happy? His destination promises to be warm.

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About

Credits

Date
Mar 27, 2013
Agency:
The Martin Agency
CCO:
Joe Alexander
Client:
Geico
Group Creative Director:
Steve Bassett
Creative Director:
Wade Alger
Art Director:
Sean Riley
Senior Copywriter:
Ken Marcus
Executive Broadcast Producer:
Molly Souter
Agency Producer:
Samantha Tucker
Agency Junior Producer:
Emily Taylor
Prod. Co.:
Hungry Man
Director:
Wayne McClammy
DOP:
Tim Ives
Exec. Producer:
Kevin Byrne
Producer:
Nate Young
Production Supervisor:
Steve Ruggieri
Editorial:
Makenzie Cutler
VFX:
The Mill
Audio Post:
Rainmaker Studios
VP Marketing:
Ted Ward
Manager Broadcast Production/Agency Relations:
Amy Hooks
Animation:
Topix
CD:
Steven Hollman
Senior Producer:
Christina Lord

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