Geico Knows You're Tired of Pre-Rolls, so These Are Different
The Martin Agency Creates Clever, Self-Aware Ads
Published on Feb 27, 2015
Editor's Pick
So many of us can't wait to "skip this ad" to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. They're tapping into that insight for "Unskippable," the insurance brand's latest digital campaign that's looking to sabotage the boring side of pre-roll.
The video ads "end" and the actors in them freeze even before viewers' patience gets a chance to wear thin. A self-assured voiceover then points out that "you can't skip this ad, because it's already over." Is it really, though?
In this funny one, called "Elevator," a new face forces its way into a finished scene. Check out these cleanup, barbecue and family dinner scenes for a few extra chuckles. Park Pictures directing duo Terri Timely brings an artful approach to the comedy.
Rate this Ad
You must be registered to rate this ad.
Please Login or Register Now
About
Credits
- Date
- Feb 27, 2015
- Agency:
- The Martin Agency
- Client:
- Geico
- Director:
- Terri Timely
- Production Company:
- Park Pictures
- Editorial Company:
- Whitehouse Post
- Editor:
- Caleb Hepler
- Executive Producer:
- Kristin Branstetter
- Producer:
- JoJo Scheerer
- Executive Producer:
- Jackie Kelman Bisbee
- Chief Creative Director:
- Joe Alexander
- SVP Group Creative Director:
- Steve Bassett
- SVP Group Creative Director:
- Wade Alger
- VP/Associate Creative Director:
- Neel Williams
- Associate Creative Director:
- Mauricio Mazzariol
- VP/Executive Producer:
- Brett Alexander
- Broadcast Producer:
- Liza Miller
- Junior Broadcast Producer:
- Coleman Sweeney
- Business Affairs Supervisor:
- Suzanne Wieringo
- Sr. Integrated Business Manager:
- Amy Trenz
- Financial Manager:
- Monica Cox
- Senior Project Manager:
- Karen McEwan
- Production Company:
- Park Pictures
- Director:
- Terri Timely
- Executive Producer:
- Justin Pollack
- Line Producer:
- David Lambert
- Editorial Company:
- Whitehouse Post
- Editor:
- Caleb Hepler
- Executive Producer (Editorial):
- Kristin Branstetter
- Producer (Editorial):
- Jojo Sheer
- Telecine:
- CO3
- Colorist:
- Tim Mascik
- Post Facility:
- Running with Scissors
- Flame Artist:
- Chris Hagen
- Executive Producer:
- Cheryl Lage
- Music:
- APM
- Audio Post Company:
- Rainmaker Studios
- Engineer/Mixer:
- Jeff McManus
Need a credit fix? Contact the Creativity Editors