Home Gallery Video Geico Elevator Geico Knows You're Tired of Pre-Rolls, so These Are Different The Martin Agency Creates Clever, Self-Aware Ads Published on Feb 27, 2015 Editor's Pick So many of us can't wait to "skip this ad" to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. They're tapping into that insight for "Unskippable," the insurance brand's latest digital campaign that's looking to sabotage the boring side of pre-roll. The video ads "end" and the actors in them freeze even before viewers' patience gets a chance to wear thin. A self-assured voiceover then points out that "you can't skip this ad, because it's already over." Is it really, though? In this funny one, called "Elevator," a new face forces its way into a finished scene. Check out these cleanup, barbecue and family dinner scenes for a few extra chuckles. Park Pictures directing duo Terri Timely brings an artful approach to the comedy. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 27, 2015Agency:The Martin AgencyClient:GeicoDirector:Terri TimelyProduction Company:Park PicturesEditorial Company:Whitehouse PostEditor:Caleb HeplerExecutive Producer:Kristin BranstetterProducer:JoJo ScheererExecutive Producer:Jackie Kelman BisbeeChief Creative Director:Joe AlexanderSVP Group Creative Director:Steve BassettSVP Group Creative Director:Wade AlgerVP/Associate Creative Director:Neel WilliamsAssociate Creative Director:Mauricio MazzariolVP/Executive Producer:Brett AlexanderBroadcast Producer:Liza MillerJunior Broadcast Producer:Coleman SweeneyBusiness Affairs Supervisor:Suzanne WieringoSr. Integrated Business Manager:Amy TrenzFinancial Manager:Monica CoxSenior Project Manager:Karen McEwanProduction Company:Park PicturesDirector:Terri TimelyExecutive Producer:Justin PollackLine Producer:David LambertEditorial Company:Whitehouse PostEditor:Caleb HeplerExecutive Producer (Editorial):Kristin BranstetterProducer (Editorial):Jojo SheerTelecine:CO3Colorist:Tim MascikPost Facility:Running with ScissorsFlame Artist:Chris HagenExecutive Producer:Cheryl LageMusic:APMAudio Post Company:Rainmaker StudiosEngineer/Mixer:Jeff McManusSee more credits Latest Creativity News on Ad Age Video: Cannes Is Too Costly, WPP CEO Says, but There Might Be a Fix Kathryn Bigelow Joins Smuggler, Public Record Signs Daisy Zhou Agency Brief: Where Is Everybody? Related work Geico: Boyz II Men The Martin Agency Geico: Guardians of the Galaxy Vol. 2: Groot and Gecko Team Up The Martin Agency Geico: Massage Crushed
