Geico: Highfive

Published on

Editor's Pick

So many of us can't wait to "skip this ad" to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. The creative shop taps into that insight for "Unskippable," the insurance brand's latest digital campaign that's tailor-made for the pre-roll format.

The figures in this set of short and sweet ads freeze just as viewers' patience begins to wear thin. A self-assured voiceover then point out that "you can't skip this ad, because it's already over." Is it really, though?

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 27, 2015
Agency:
The Martin Agency
Client:
Geico
Director:
Terri Timely
Production Company:
Park Pictures
Editorial Company:
Whitehouse Post
Editor:
Caleb Hepler
Executive Producer:
Kristin Branstetter
Producer:
JoJo Scheerer
Executive Producer:
Jackie Kelman Bisbee
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age