Creativity

Karate Is Therapy for Moving House in Latest From Geico

Harold Einstein Directs Ad Promoting the Company's Home Insurance

By Alexandra Jardine. Published on Mar 19, 2018

Editor's Pick

Geico keeps going with its comedic creativity, this time with a slightly different tack to its ongoing money-saving theme. In its latest spot, promoting the brand's home insurance, which you might not have know it offers, a couple are karate-chopping wood in their suburban front yard, as therapy for the stress of moving home. When their neighbor informs them that Geico does house insurance, too, they go straight to make a phone call--punching their way through the wall of their house on the way. The tagline of the new campaign is "Get to know Geico."

Harold Einstein of Dummy directed this one, once again for The Martin Agency.

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Credits

Date
Mar 19, 2018
Agency:
The Martin Agency
Client:
Geico
Assistant Vice President of Marketing:
Joe Pusateri
AVP, Marketing:
Bill Brower
Marketing Director, Media, Advertising:
Melissa Halicy
Marketing Manager:
Gary Aurand
Team Supervisor:
Tom Perlozzo
Team Planner:
Brighid Griffin
Team Planner:
Julia Nass
Team Buyer:
Tim Ware
Group Creative Director:
Steve Bassett
Creative Director:
Neel Williams
Creative Director:
Dave Gibson
Associate Creative Director:
Mauricio Mazzariol
Group Account Director:
Ben Creasey
Account Supervisor:
Allison Hensley
Account Supervisor:
Jon Glomb
Account Executive:
Allie Waller
Coordinator:
Abbey Reddington
Project Manager:
Natalie Franzyk Meyer
Executive Producer:
Brett Alexander
Content Producer:
Brian Fox
Junior Content Producer:
Mary Alice Williams
Broadcast Business Affairs Supervisor:
Suzanne Wieringo
Production Company:
Dummy
Director:
Harold Einstein
Executive Producer:
Eric Liney
Director of Photography:
Jay Feather
Post Production:
Arcade Edit
Edit:
Arcade Edit
Editor:
Dave Anderson
Assistant Editor:
Samuel Barden
Producer:
Gavin Carroll
Post Production:
Heard City
Audio Producer:
Heard City
Mixer:
Michael Vitacco
Executive Producer:
Sasha Awn
Producer:
Andrea Lewis
Post Production:
The Mill
Visual Effects:
The Mill
Colorist:
Gregory Reese
Executive Creative Director:
Phil Crowe
Visual Effects Supervisor:
Tara Demarco
Visual Effects Supervisor:
Matt Fuller
Producer:
Alex Bader

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