The Martin Agency and Geico have dreamed up another delightfully absurd scenario to illustrate the insurance brand's "it's what you do" tag -- this time one that involves a legendary sea monster.
A pair of golf announcers make their play by plays during a pro tournament, keeping their voices at whisper pitch, even when the enormous tentacles of a Kraken emerge from the water to scoop up the players. "Looks like we have some sort of sea monster-in-the-water hazard here," one quietly observes.
"If you're a golf commentator, you whisper, it's what you do," reads the V.O. It's followed, of course, by Geico's famliiar line, "If you want to save 15% or more on car insurance, you switch to Geico."