Creativity

Not Even a Kraken Fazes Golf Commentators in Geico's Latest Laffer

Nothing Gets Past These Guys

By Ann-Christine Diaz. Published on Aug 11, 2015

Editor's Pick

The Martin Agency and Geico have dreamed up another delightfully absurd scenario to illustrate the insurance brand's "it's what you do" tag -- this time one that involves a legendary sea monster.

A pair of golf announcers make their play by plays during a pro tournament, keeping their voices at whisper pitch, even when the enormous tentacles of a Kraken emerge from the water to scoop up the players. "Looks like we have some sort of sea monster-in-the-water hazard here," one quietly observes.

"If you're a golf commentator, you whisper, it's what you do," reads the V.O. It's followed, of course, by Geico's famliiar line, "If you want to save 15% or more on car insurance, you switch to Geico."

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About

Credits

Date
Aug 11, 2015
Agency:
The Martin Agency
Client:
Geico

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