Creativity

Ice T Runs a Lemonade Stand in This Funny Geico Spot

The Joke Is in the Name

By Alexandra Jardine. Published on Sep 09, 2016

Editor's Pick

Geico found a great way to use a celebrity in its latest spot from The Martin Agency-- and the clue is in the name.

A couple of kids set up a lemonade stand, but, despite a huge sign proclaiming "Lemonade," all the adults passing are asking: "Is that Iced Tea?"

Eventually it's revealed that none other than Ice T himself is sitting behind the kids, and he's not impressed by their questioning. (Geico also released a longer social media video featuring Ice T offering his top tips on selling lemonade, which is pretty funny too. Advice includes "Never haggle. Just stare.")

So what does all this have to do with Geico? Well, Ice T at a lemonade stand is "surprising," but what's not surprising is how much money you can save by switching to Geico.

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About

Credits

Date
Sep 09, 2016
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Geico
Group Creative Director:
Steve Bassett
Group Creative Director:
Wade Alger
Creative Director:
Sean Riley
Art Director:
Jesse Mitchell
Senior Copywriter:
Ken Marcus
Copywriter:
Ryan Durr
Executive Producer:
Brett Alexander
Broadcast Producer:
Brian Camp
Associate Broadcast Producer:
Coleman Sweeney
Junior Broadcast Producer:
Sara Montgomery
Account Director:
Ben Creasey
Account Supervisor:
Allison Hensley
Account Coordinator:
Allie Waller
Business Affairs Supervisor:
Suzanne Wieringo
Financial Account Supervisor:
Monica Cox
Senior Production Business Manager:
Amy Trenz
Project Manager:
Karen McEwen
VP Marketing:
Ted Ward
Director, Marketing Media Advertising:
Bill Brower
Sports Marketing Manager:
Melissa Halicy
Brand Team Director:
Mike Grant
Planner:
Brighid Griffin
Planner:
Tom Perlozzo
Coordinator:
Julia Nass
Coordinator:
Tim Ware
Production Company:
RadicalMedia
Director:
Steve Miller
Executive Producer:
Gregg Carlesimo
Head of Production:
Frank Dituri
Editorial Company:
Running with Scissors
Editor:
Drew Neuhart
Executive Producer:
Brian Creech
Producer:
Katherine Brackman
Colorist:
Drew Neuhart
Stock Music:
Lulatone

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