Geico's 'Great Answer' Is So Great It Could Save You in Court

Latest Campaign Kicks Off With Spot Set in a Courtroom

Published on

Editor's Pick

Geico has kicked off a new campaign in which simply stating that Geico can save you money on car insurance is a "great answer" to any dilemma.

In the first spot, by the Martin Agency, a defendant in a courtroom is presented with seemingly overwhelming evidence that he robbed a safe -- apart from fingerprints and photographic proof, he even posted on social media with the hashtag #justrobbedthesafe. However, when questioned by the attorney, he answers "switching to Geico could save you a bunch of money on car insurance." The judge merely answers "good point" and dismisses the case.

More executions on the same theme are due in 2017.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 06, 2016
The Martin Agency
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age