Creativity

Geico's 'Great Answer' Is So Great It Could Save You in Court

Latest Campaign Kicks Off With Spot Set in a Courtroom

By Alexandra Jardine. Published on Dec 06, 2016

Editor's Pick

Geico has kicked off a new campaign in which simply stating that Geico can save you money on car insurance is a "great answer" to any dilemma.

In the first spot, by the Martin Agency, a defendant in a courtroom is presented with seemingly overwhelming evidence that he robbed a safe -- apart from fingerprints and photographic proof, he even posted on social media with the hashtag #justrobbedthesafe. However, when questioned by the attorney, he answers "switching to Geico could save you a bunch of money on car insurance." The judge merely answers "good point" and dismisses the case.

More executions on the same theme are due in 2017.

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About

Credits

Date
Dec 06, 2016
Agency:
The Martin Agency
Client:
Geico

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