Geico: Octopus

Suck it, Pete

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Editor's Pick

The Martin Agency gave director Tom Kuntz (almost) free reign on these spots for Geico, touting the insurance company's homeowners and renters insurance.

Says the creative team: "We actually did send Tom a few scripts (in addition to the idea platform) but made it very clear to him that we weren't locked into the executions. We knew we had a strong campaign platform for 'Shocking News' but we wanted his uninhibited thinking about what would make the campaign great...We sent Tom our three client-approved scripts as well as the 20 or so that weren't approved. He sent us some as well. In the end, it ended up being a mix of the two with evolution and collaboration from all parties.

The "Pets" spot, for example, morphed from the initially scripted dog and cat in futuristic space costumes to a sloth, a wild boar, a giant turtle, a frog and a dog and a cat dressed as 1970s Texas oil millionaires.

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About

Credits
Date
Jul 13, 2010
Agency:
The Martin Agency
Client:
Geico
Director:
Tom Kuntz
Production Company:
MJZ
Associate Creative Director:
Anne Marie Hite
Copywriter:
Anne Marie Hite
Senior Art Director:
Adam Stockton
VFX:
Method
Lead Artist:
Peter Marin
Flame:
Chris Hunt
Producer:
Graham Dunglinson
Production Assistant:
Susan Mcnamara
Colorist:
Stefan Sonnenfeld
Editorial:
Cut & Run
Editor:
Steve Gandolfi
Executive Producer:
Beth Fitzpatrick
Assistant:
Adam Bazadona
Music:
Black Iris Music
Tags
Category
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