Creativity

Geico: Octopus

Suck it, Pete

Published on Jul 13, 2010

Editor's Pick

The Martin Agency gave director Tom Kuntz (almost) free reign on these spots for Geico, touting the insurance company's homeowners and renters insurance.

Says the creative team: "We actually did send Tom a few scripts (in addition to the idea platform) but made it very clear to him that we weren't locked into the executions. We knew we had a strong campaign platform for 'Shocking News' but we wanted his uninhibited thinking about what would make the campaign great...We sent Tom our three client-approved scripts as well as the 20 or so that weren't approved. He sent us some as well. In the end, it ended up being a mix of the two with evolution and collaboration from all parties.

The "Pets" spot, for example, morphed from the initially scripted dog and cat in futuristic space costumes to a sloth, a wild boar, a giant turtle, a frog and a dog and a cat dressed as 1970s Texas oil millionaires.

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About

Credits

Date
Jul 13, 2010
Agency:
The Martin Agency
Client:
Geico
Director:
Tom Kuntz
Production Company:
MJZ
Associate Creative Director:
Anne Marie Hite
Copywriter:
Anne Marie Hite
Senior Art Director:
Adam Stockton
VFX:
Method
Lead Artist:
Peter Marin
Flame:
Chris Hunt
Producer:
Graham Dunglinson
Production Assistant:
Susan Mcnamara
Colorist:
Stefan Sonnenfeld
Editorial:
Cut & Run
Editor:
Steve Gandolfi
Executive Producer:
Beth Fitzpatrick
Assistant:
Adam Bazadona
Music:
Black Iris Music

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