You Know About '15 Minutes,' But Did You Know Owls Aren't That Wise?

Geico debuts 'Did You Know' campaign

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"15 minutes could save you 15 percent." It's a well-known tagline for Geico, perhaps one of the most recognized ones currently on air. The insurance giant capitalizes on this for two new spots out of The Martin Agency, by positioning the tagline as a well-known fact, but adding on two, strange facts you might not know: that owls aren't always wise, and Old MacDonald was a terrible speller. Read more about Geico's burgeoning growth at

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Jul 02, 2013
The Martin Agency
Chief Creative Officer:
Joe Alexander
SVP/Group Creative Director:
Steve Bassett
VP/Creative Director:
Wade Alger
Senior Copywriter:
Neel Williams
VP/Senior Art Director:
Justin Harris
VP/Agency Executive Broadcast Producer:
Molly Souter
Agency Producer (Music):
Nicole Hollis-Vitale
Agency Junior Producer:
Emily Taylor
Group Talent Director:
Suzanne Wieringo
Production Company:
Radical Media
Steve Miller
Executive Producer:
Gregg Carlesimo
Barbara Benson
Director of Photography:
Salvatore Totino
Production Designer:
Jesse Benson
Editorial Company:
The Whitehouse - Chicago
Matthew Wood
Editorial Company EP:
Dan Bryant
Dawn Guzowski
Assistant Editor:
Caleb Hepler
Post Production Company:
The Mill
Colin Blaney
Company 3
Tim Masick

See more credits

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