Creativity

Pinocchio Has A (Disastrous) Try At Motivational Speaking In Latest Geico Spot

Latest Of 'Did You Know?' Themed Ads Imagines Character At A Self-Help Meeting

Published on Feb 20, 2014

Editor's Pick

Geico's latest in its "Did You Know?" series of spots informs us that Pinocchio was a bad motivational speaker. We cut to a scene of the fairy-tale character conducting a self-help seminar, where his efforts to motivate attendees by telling them that they have potential are unfortunately undermined by...well, you can guess the rest. The campaign is by The Martin Agency, and this spot was directed by Radical's Steve Miller.

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About

Credits

Date
Feb 20, 2014
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Geico
SVP/GCD:
Wade Alger
Associate Creative Director:
Neel Williams
Associate Creative Director:
Justin Harris
VP/Agency Executive Broadcast Producer:
Molly Schaaf
Agency Producer:
Alex Scheer-Payne
Agency Junior Producer:
Emily Taylor
Production Company:
Radical
Director:
Steve Miller
DOP:
Eric Schmidt
Executive Producer:
Gregg Carlesimo
Line Producer:
Barbara Benson
Editorial Company:
Whitehouse Chicago
Editor:
Matt Wood
Assistant Editor:
Caleb Hepler
Executive Producer:
Dan Bryant
Editorial Producer:
Dawn Guzowski
Telecine:
CO3
Colorist:
Tim Masick
Animation/VFX:
The Mill
VFX Supervisor:
Randy McEntee
Executive Producer:
Zu Al-Kadiri
Senior Producer:
Colin Blaney
Audio Post:
Rainmaker
Engineer:
Jeff McManus

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