The GEICO Camel Returns -- This Time, With a New Fixation

Cinema Spots Feature Camel and Gecko Telling You to Silence Your Cell Phone

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Horizon Media and the Martin Agency have launched a new partnership between GEICO, NCM and Screenvision that uses characters from the insurer's spots to tell you to silence your cell phone in the cinema. The first spot uses the Camel from the uber-popular "Hump Day" spot (which was also parodied by Dirk Nowitzki) being a total annoyance in the theater before the movie starts. Of course, he isn't as annoying as "Mike," who appears chatting away on his cell phone.

The second is a remake of the classic "Let's All Go to the Lobby" jingle that promoted concession stands back in the 1950s. Except this time, the Geico gecko is there to stop them from yakking away on their phones.

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About

Credits
Date
Oct 02, 2013
Agency:
The Martin Agency
Client:
Geico
Media Agency:
Horizon Media
SVP/Group Creative Director:
Steve Bassett
VP/Creative Director:
Wade Alger
SVP/Creative Director/Art:
Sean Riley
Senior Copywriter:
Ken Marcus
VP/Agency Executive Broadcast Producer:
Molly Souter
Agency Producer:
Samantha Tucker
Agency Junior Producer:
Emily Taylor
Production Company:
Hungry Man
Director:
Wayne McClammy
Director of Photography:
Giles Dunning
Executive Producer/Managing Partner:
Kevin Byrne
Executive Producer/Director of Sales:
Dan Duffy
Executive Producer:
Mino Jarjoura
Producer:
Rachel Curl
Production Supervisor:
Colette Findley
Editorial Company:
Makenzie Cutler
Editor:
Dave Koza
Assistant Editor:
Patrick Blumer
Editorial Producer:
Evan Meeker
VFX:
The Mill
Executive Producer:
Jared Yeater
Producer:
Colin Blaney
VFX Supervisor:
John Leonti
2D Lead Artist:
Randy McEntee
3D Lead Artist:
Jeff Lopez
3D Artist:
Ajit Menon
3D Artist:
Cody Chen
3D Artist:
Justin Burton
3D Artist:
Sam Crees
3D Artist:
Sandor Toledo
3D Artist:
Sean Curran
Colorist:
Fergus McCall
Sound Design/Audio Post Company:
Rainmaker Studios
Engineer:
Jeff McManus

See more credits

Category
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