Mom Calls at the Worst Possible Time in This Very Funny Geico Ad

'If You're a Mom, You Call at the Worst Time. It's What You Do.'

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In the latest installment of its ongoing "It's What You Do" campaign, Geico offers a thrilling chase scene that gets interrupted in a most unexpected -- but entirely relatable -- way. Our protagonist, a handsome spy, is attempting an escape from bad guys who are in hot pursuit on foot and by helicopter. As he reaches the rooftop of a skyscraper, his cellphone rings.

Cut to a shot of an older lady paging through a magazine while she speaks into her home phone: "Well, the squirrels are back in the attic. Your dad won't call an exterminator."

"Mom?," our hero says, just before kickboxing his assailants. "Can I call you back?"

Cue the voiceover: "If you're a mom, you call at the worst time. It's what you do. If you want to save 15% or more on car insurance, you switch to GEICO. It's what you do."

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Dec 21, 2015
The Martin Agency
Vice President, Marketing:
Ted Ward
Director, Marketing:
Bill Brower
Senior Manager, Marketing:
Melissa Halicy
Marketing Supervisor:
Mike Grant
Marketing Buyer:
Tom Perlozzo
Marketing Buyer:
Brighid Griffin
Marketing Buyer:
Katherine Kalec
Marketing Specialist:
Julia Nass
Chief Creative Officer:
Joe Alexander
Group Creative Director:
Wade Alger
Group Creative Director:
Steve Bassett
Creative Director:
Sean Riley
Senior Copywriter:
Ken Marcus
Executive Producer:
Brett Alexander
Senior Broadcast Producer:
Heather Tanton
Junior Broadcast Producer:
Sara Montgomery
Group Account Director:
Brad Higdon
Account Executive:
Jon Glomb
Account Executive:
Allison Hensley
Account Coordinator:
Allie Waller
Business Affairs Supervisor:
Suzanne Wieringo
Financial Account Supervisor:
Monica Cox
Senior Production Business Manager:
Amy Trenz
Project Manager:
Karen McEwen
Production Company:
Hungry Man
Wayne McClammy
Managing Partner/Executive Producer:
Kevin Byrne
Executive Producer/Head of Sales:
Dan Duffy
Executive Producer:
Mino Jarjoura
Executive Producer:
Nancy Hacohen
Dave Bernstein
Production Supervisor:
Shelly Silverman
Editorial Company:
Rock Paper Scissors
Christjan Jordan
Assistant Editor:
Pieter Viljoen
Executive Producer:
Angela Dorian
Helena Lee
Moving Picture Company
Ricky Gausis
Moving Picture Company
Executive Producer:
Elexis Stearn
Senior Producer:
Juliet Tierney
Production Coordinator:
Valentina Cokonis
Line Producer:
Goutham Hampankatta
Flame Lead:
Mark Holden
Nuke Artist:
Janice Tso
Nuke Artist:
Jim Spratling
VFX Supervisor/Head of 3D:
Jason Schugardt
Lead Lighter:
Tim Kafka
Render/Look Dev:
Jessica Groom
Partha Modal
3D Supervisor:
Nishanth Shrinivasa
Original Music & Sound Design:
Q Department
Audio Post Company:
Rainmaker Studios
Jeff McManus

See more credits

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