Creativity

Mom Calls at the Worst Possible Time in This Very Funny Geico Ad

'If You're a Mom, You Call at the Worst Time. It's What You Do.'

By Simon Dumenco. Published on Dec 21, 2015

Editor's Pick

In the latest installment of its ongoing "It's What You Do" campaign, Geico offers a thrilling chase scene that gets interrupted in a most unexpected -- but entirely relatable -- way. Our protagonist, a handsome spy, is attempting an escape from bad guys who are in hot pursuit on foot and by helicopter. As he reaches the rooftop of a skyscraper, his cellphone rings.

Cut to a shot of an older lady paging through a magazine while she speaks into her home phone: "Well, the squirrels are back in the attic. Your dad won't call an exterminator."

"Mom?," our hero says, just before kickboxing his assailants. "Can I call you back?"

Cue the voiceover: "If you're a mom, you call at the worst time. It's what you do. If you want to save 15% or more on car insurance, you switch to GEICO. It's what you do."

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About

Credits

Date
Dec 21, 2015
Agency:
The Martin Agency
Client:
Geico
Vice President, Marketing:
Ted Ward
Director, Marketing:
Bill Brower
Senior Manager, Marketing:
Melissa Halicy
Marketing Supervisor:
Mike Grant
Marketing Buyer:
Tom Perlozzo
Marketing Buyer:
Brighid Griffin
Marketing Buyer:
Katherine Kalec
Marketing Specialist:
Julia Nass
Chief Creative Officer:
Joe Alexander
Group Creative Director:
Wade Alger
Group Creative Director:
Steve Bassett
Creative Director:
Sean Riley
Senior Copywriter:
Ken Marcus
Executive Producer:
Brett Alexander
Senior Broadcast Producer:
Heather Tanton
Junior Broadcast Producer:
Sara Montgomery
Group Account Director:
Brad Higdon
Account Executive:
Jon Glomb
Account Executive:
Allison Hensley
Account Coordinator:
Allie Waller
Business Affairs Supervisor:
Suzanne Wieringo
Financial Account Supervisor:
Monica Cox
Senior Production Business Manager:
Amy Trenz
Project Manager:
Karen McEwen
Production Company:
Hungry Man
Director:
Wayne McClammy
Managing Partner/Executive Producer:
Kevin Byrne
Executive Producer/Head of Sales:
Dan Duffy
Executive Producer:
Mino Jarjoura
Executive Producer:
Nancy Hacohen
Producer:
Dave Bernstein
Production Supervisor:
Shelly Silverman
Editorial Company:
Rock Paper Scissors
Editor:
Christjan Jordan
Assistant Editor:
Pieter Viljoen
Executive Producer:
Angela Dorian
Producer:
Helena Lee
Telecine:
Moving Picture Company
Colorist:
Ricky Gausis
Animation/VFX:
Moving Picture Company
Executive Producer:
Elexis Stearn
Senior Producer:
Juliet Tierney
Production Coordinator:
Valentina Cokonis
Line Producer:
Goutham Hampankatta
Flame Lead:
Mark Holden
Nuke Artist:
Janice Tso
Nuke Artist:
Jim Spratling
VFX Supervisor/Head of 3D:
Jason Schugardt
Lead Lighter:
Tim Kafka
Render/Look Dev:
Jessica Groom
DMP:
Partha Modal
3D Supervisor:
Nishanth Shrinivasa
Original Music & Sound Design:
Q Department
Audio Post Company:
Rainmaker Studios
Engineer/Mixer:
Jeff McManus

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