Creativity

A Sumo Wrestler Is a Delicate Creature on the Ice in Geico's Latest Funny Ad

The Martin Agency Debuts Latest in the 'It's Not Surprising' Campaign

By Ann-Christine Diaz. Published on Nov 22, 2016

Editor's Pick

An ice-skating sumo wrestler with some unique moves is the star of the latest addition to Geico's "It's Not Surprising" campaign from The Martin Agency.

The new ad captures a big, shirtless bruiser drifting across a frozen rink in his traditional diaper-like garb -- showing up his more lithe opponents with such tricks as the Corkscrew Spin, the Flying Dutchman and finally, the Baby Bird. The judges and the audience look upon him with quiet awe, expressing their amazement in muted tones and claps, accompanied by quiet clicks of cameras.

The V.O. reads, "A sumo wrester figure skating? Surprising. What's not surprising? How much money you could save by switching to GEICO."

After a year full of turmoil in the political and social arenas, it's a comedic whiff of fresh air that we can be grateful for this holiday season.

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Credits

Date
Nov 22, 2016
Agency:
The Martin Agency
Client:
Geico

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