A Sumo Wrestler Is a Delicate Creature on the Ice in Geico's Latest Funny Ad

The Martin Agency Debuts Latest in the 'It's Not Surprising' Campaign

Published on

Editor's Pick

An ice-skating sumo wrestler with some unique moves is the star of the latest addition to Geico's "It's Not Surprising" campaign from The Martin Agency.

The new ad captures a big, shirtless bruiser drifting across a frozen rink in his traditional diaper-like garb -- showing up his more lithe opponents with such tricks as the Corkscrew Spin, the Flying Dutchman and finally, the Baby Bird. The judges and the audience look upon him with quiet awe, expressing their amazement in muted tones and claps, accompanied by quiet clicks of cameras.

The V.O. reads, "A sumo wrester figure skating? Surprising. What's not surprising? How much money you could save by switching to GEICO."

After a year full of turmoil in the political and social arenas, it's a comedic whiff of fresh air that we can be grateful for this holiday season.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 22, 2016
The Martin Agency
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age