Geico Resurrects '80s PSA Character McGruff the Crime Dog in Latest Funny Ad

National Crime Prevention Council Is Back, But Noone Will Listen

By Alexandra Jardine. Published on Mar 07, 2018

Editor's Pick

Geico's latest ad resurrects McGruff the Crime Dog, the star of 1980s PSAs from the National Crime Prevention Council, for a joke about people's tendency to address their pets in baby talk.

In the spot, mixing live action and an animated McGruff, the character tries to give the police a hot crime tip, but they don't listen, instead talking back to him about walkies and poo-poo. "As long as people talk baby talk to dogs, you can count on Geico saving folks money," is the punch line.

Randy Krallman at Smuggler directed, for the Martin Agency.

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Mar 07, 2018
Assistant Vice President, Marketing:
Bill Brower
The Martin Agency
Marketing Director, Media, Advertising:
Melissa Halicy
Brand Team Senior Supervisor:
Gary Aurand
Brand Team Supervisor:
Tom Perlozzo
Brand Team Planner:
Brighid Griffin
Brand Team Planner:
Julia Nass
Brand Team Buyer:
Tim Ware
Group Creative Director:
Steve Bassett
Creative Director:
Neel Williams
Creative Director:
Justin Harris
Executive Producer:
Brett Alexander
Senior Content Producer:
Heather Tanton-Collier
Junior Content Producer:
M.A. Williams
Business Affairs Supervisor:
Suzanne Wieringo
Senior Financial Affairs Manager:
Amy Trenz
VP Group Account Director:
Ben Creasey
Account Supervisor:
Allison Hensley
Account Supervisor:
Jon Glomb
Account Executive:
Allie Waller
Senior Project Manager:
Karen McEwen Gates
Financial Account Supervisor:
Monica Cox
Production Company:
Randy Krallman
Director of Photography:
Bryan Newman
Line Producer:
Ian Blain
Editorial Company:
Cut & Run
Rob Ryang
Assistant Editor:
Beau Dickson
Editorial Producer:
Ellese Jobin
VFX, Design, and Color:
The Mill
Executive Producer:
Anastasia Von Rahl
Alex Bader
Production Coordinator:
Jake Fritz
Executive Creative Director:
Phil Crowe
Adam Scott
Remote Color Facility:
Running with Scissors
Audio Post Facility:
Heard City
Sasha Awn
Sound Designer & Mixer:
Mike Vitacco
Stock Music:
American Public Music

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