Creativity

A Manic Triangle Soloist Takes Center Stage in Geico's Latest Funny Spot

Wannabe Rockstar Is the Latest Hero of 'It's Not Surprising' Campaign

By Alexandra Jardine. Published on Sep 19, 2017

Editor's Pick

Geico's latest ad in the "Its Not Surprising"-themed campaign features a triangle soloist in an classical orchestra who clearly wants to be in a different kind of concert.

The surprising part? When it comes to the part for his genteel tap of the triangle, he slides across the stage on his knees as if performing a guitar solo in a rock concert, screaming and manically dinging. Like all the best Geico ads, it's a simple idea, but will make you laugh.

The TV ad aired during the Emmys and there's an online version that ends with a call to action from the player for subscribers to Geico's YouTube channel. It was created by longstanding agency The Martin Agency (according to whom, the soloist ripped his pants several times during production trying to perfect his slide across the stage). Steve Miller at Radical Media was the director.

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About

Credits

Date
Sep 19, 2017
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Geico
Group Creative Director:
Steve Bassett
Creative Director:
Sean Riley
Associate Creative Director:
Justin Harris
Senior Copywriter:
Ken Marcus
Agency Executive Broadcast Producer:
Brett Alexander
Broadcast Producer:
Brian Fox
Business Affairs Supervisor:
Suzanne Wieringo
Account Director:
Ben Creasey
Account Supervisor:
Allison Hensley
Account Executive:
Jon Glomb
Account Coordinator:
Allie Waller
Project Manager:
Karen McEwen Gates
Production Company:
RadicalMedia
Director:
Steve Miller
Executive Producer:
Gregg Carlesimo
Executive Producer:
Frank Scherma
Head of Production:
Cathy Dunn
Producer:
Barbara Benson
Editorial House:
MackCut
Editor:
Ian Mackenzie
Executive Producer:
Gina Pagano
VFX House:
The Mill
Executive Producer:
Chris Kiser
Senior Producer:
Colin Blaney
VFX Supervisor:
Keith Sullivan

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