General Electric: Augmented Reality Magazine Cover

GE sponsored this July cover of Popular Science magazine. When held up to a webcam, this cover activates the augmented reality animation, repurposed from GE's Plug into the Smart Grid campaign, on Pop Sci's site.

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Average user rating:
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Number of user ratings:
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Rated 5.00 Not only was the original idea brilliant, but this is the absolute perfect cross-promotion. Bravo. 
ProudPapa, June 13th, 2009 04:42:17 pm

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Full Credits

Agency:
Goodby Silverstein & Partners
Client:
General Electric

Date

Jun 22, 2009

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