Watch This Insane Faux Infomercial Starring Jeff Goldblum (Then Buy a $15 Light Bulb)

BBDO New York Teams Up With Tim Heidecker and Eric Wareheim to Promote GE Link Product Benefits

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Brace yourself for "Enhance Your Lighting," a dryly hilarious faux infomercial starring Terry Quattro, "Famous Person" -- actually Jeff Goldblum -- who reveals the secret of his success: "Really great lighting." A little over two minutes long, the video makes a clear case for why you should spend $14.97 for a GE Link connected LED light bulb: "For an embarrassingly small amount of money," Quattro/Goldblum explains, "you can kiss your horribly-lit, non-successful life goodbye."

BBDO New York teamed up with Tim Heidecker and Eric Wareheim (Tim & Eric of Adult Swim) for the spot, which includes cameo appearances by an "unremarkable nobody" and her "unfamous, non-celebrity husband."

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About

Credits
Date
Sep 30, 2014
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
General Electric
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Michael Aimette
ACD/Art Director:
Anne Lac
ACD/Copywriter:
Judd Counsell
Group Executive Producer:
Anthony Nelson
Senior Integrated Content Producer:
Darbi Fretwell
Music Producer:
Rani Vaz
Worldwide Senior Director:
Brandon Fowler
Senior Director:
Peter McCallum
Production Company:
Prettybird
Director:
Tim and Eric
Director of Photography:
Andrew Wheeler
Line Producer:
Hillary Calhoun
Post Production Company:
Prettybird
Editor:
Kyle Brown
Assistant Editor:
Joe Carugati
Executive Producer:
Kerstin Emhoff
Producer:
Karl Reid
Visual Effects/Animation:
Makana Sylva
Additional VFX:
Skulley FX
Music & Sound Design:
Beacon Street
Mix House:
Heard City
Mixer:
Cory Melious
Graphic Designer:
Anthony Madlangbayan
Telecine:
Company 3
Colorist:
Tom Poole

See more credits

Category
Industry
Genre
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