Creativity

Watch This Insane Faux Infomercial Starring Jeff Goldblum (Then Buy a $15 Light Bulb)

BBDO New York Teams Up With Tim Heidecker and Eric Wareheim to Promote GE Link Product Benefits

Published on Sep 30, 2014

Editor's Pick

Brace yourself for "Enhance Your Lighting," a dryly hilarious faux infomercial starring Terry Quattro, "Famous Person" -- actually Jeff Goldblum -- who reveals the secret of his success: "Really great lighting." A little over two minutes long, the video makes a clear case for why you should spend $14.97 for a GE Link connected LED light bulb: "For an embarrassingly small amount of money," Quattro/Goldblum explains, "you can kiss your horribly-lit, non-successful life goodbye."

BBDO New York teamed up with Tim Heidecker and Eric Wareheim (Tim & Eric of Adult Swim) for the spot, which includes cameo appearances by an "unremarkable nobody" and her "unfamous, non-celebrity husband."

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About

Credits

Date
Sep 30, 2014
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
General Electric
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Michael Aimette
ACD/Art Director:
Anne Lac
ACD/Copywriter:
Judd Counsell
Group Executive Producer:
Anthony Nelson
Senior Integrated Content Producer:
Darbi Fretwell
Music Producer:
Rani Vaz
Worldwide Senior Director:
Brandon Fowler
Senior Director:
Peter McCallum
Production Company:
PRETTYBIRD
Director:
Tim and Eric
Director of Photography:
Andrew Wheeler
Line Producer:
Hillary Calhoun
Post Production Company:
PRETTYBIRD
Editor:
Kyle Brown
Assistant Editor:
Joe Carugati
Executive Producer:
Kerstin Emhoff
Producer:
Karl Reid
Visual Effects/Animation:
Makana Sylva
Additional VFX:
Skulley FX
Music & Sound Design:
Beacon Street
Mix House:
Heard City
Mixer:
Cory Melious
Graphic Designer:
Anthony Madlangbayan
Telecine:
Company 3
Colorist:
Tom Poole

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