General Electric: Future Folklore

Fabled wisdom

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Ancient Chinese fables inspired Future Folklore, TBWA/Tequila/ Shanghai's new work for GE in China, a series of online animated tales designed to showcase innovation and technology.

All stories in the campaign are based on classic folklore but told with a modern twist. They are designed to illustrate that similar to the fables of the past, the stories that can inspire future change begin with a key wisdom, idea, belief or imagination. Aimed at business executives, healthcare professionals, and government officials, the campaign will run on various Chinese websites until December.

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Nov 14, 2011
General Electric
Creative Director:
Chien Hwang
Creative Director:
Lincoln Daman
Creative Director:
Dwayne Koh
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