Creativity

GE Creates 'First Zero Gravity-Filmed' Vines

Vine Influencers Jerome Jarre, Marcis Johns Float with Apples in Trending Clip

Published on Sep 09, 2013

Editor's Pick

GE continued its great work with Vine over the weekend with a series of clips filmed for Gravity Day (September 8th). The clips, which are claimed to be the first Vines filmed in zero gravity, feature Vine celebrities Marcis Johns and Jerome Jarre floating alongside a dozen apples on a Zero G flight near Cape Canaveral. Once posted, #GravityDay was the #1 Trend on Vine on Sunday 9/8 (ahead of he #NFL), and the GE Vine account grew 22% or roughly 15,000 followers as a result of the campaign.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 09, 2013
Client:
General Electric

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.