General Electric: Measure

The mysteries of the human spirit.

Published on

Editor's Pick

New work from BBDO New York for General Electric's Olympics campaign includes this anthemic spot that continues the brand's "GE Works" campaign. The spot is somewhat similar to the company's Super Bowl spots, which stood out because they were so different from other football work, and focuses on GE's imaging technology, which lets researchers unearth unbelievably complicated information about the human body. But of course, this is the Olympics, so we can't get too technical. The spot ends with the tagline that while they do know so much about the body, they're "still amazed with the human spirit." Ah, good old-fashioned emotion. Skunk's John Hillcoat directs.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 27, 2012
BBDO New York
David Lubars
General Electric
Sr. Creative Director/AD:
Eric Cosper
Sr. Creative Director:
Michael Aimette
Director of Content:
Regina Ebel
George Sholley
Creative Director/Copywriter:
Tim Roan
Creative Director/Art Director:
Kevin Jordan
Music Producer:
Rani Vaz
Production Company:
John Hillcoat
Director of Photography:
Benoit Delhomme
Music House:
Edit House:
Rock Paper Scissors
Adam Pertofsky
Visual Effects House:
The Mill
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age