Creativity

General Electric: Performance Machines

NFL player vs machine.

Published on Feb 17, 2012

Editor's Pick

BBDO New York created an interactive game for GE that ran during the Super Bowl on an NBC sports microsite. 'Performance Machines' pitted NFL players against GE's 'super machines' (such as a train, jet engine and microwave oven), in nine interactive battles. Players were invited to help each athlete win the competitions using their voice and keyboard. The site used 591 videos to create an immersive, experience.

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Credits

Date
Feb 17, 2012
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
General Electric
ECD/Production:
Mathias Appelblad
ECD/Production:
Don Schneider
Group Creative Director:
Scott Ex Rodgers
Senior Art Director:
Jon Kubik
Senior Copywriter:
Adam Noel
Interactive Designer:
Richard Landerus
Executive Producer:
Amy Wertheimer
Senior Interactive/Content Producer:
Jonathan Percy
Director:
Kalle Hellzen
Executive Producer:
Fran McGivern
Line Producer:
Johnny Parker
Line Producer:
Kevan Dirinpour
Technical Director:
Martin Pugh Ludvigsen
Senior Art Director:
Stevie Laux
Interactive Manager:
Jesse Krank
Edit House:
Rock Paper Scissors
Telecine:
Company 3
Post House:
Acne Production
Sound Design & Music:
Dinah Moe

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