General Electric: Progress

Technology up close.

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Wieden+Kennedy Amsterdam has created a print campaign for GE Middle East, North Africa and Turkey (MENAT) that offers a different take on technology via photography - such as this close up of a household plug. The campaign is designed to celebrate the tangible, human benefits of GE's technology, underlining the role it plays in progress in the Middle East.

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About

Credits
Date
Jun 25, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
General Electric
ECD:
Mark Bernath
ECD:
Erik Quennoy
CD:
Mike Farr
CD:
Pierre Janneau
AD:
Craig Williams
CW:
Zack Watkins
Planner:
Nick Docherty
Planner:
Daisy Andrewes
Art Buyer:
Andrew Koningen
Studio Artist:
Tanya Funnell
Project Manager:
Cheryl Crowley
Business Affairs:
Michael Graves
Photographer:
Christian Weber
Agent:
We Folk
Retoucher:
Christian Weber
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