Creativity

General Electric: Progress

Technology up close.

Published on Jun 25, 2012

Editor's Pick

Wieden+Kennedy Amsterdam has created a print campaign for GE Middle East, North Africa and Turkey (MENAT) that offers a different take on technology via photography - such as this close up of a household plug. The campaign is designed to celebrate the tangible, human benefits of GE's technology, underlining the role it plays in progress in the Middle East.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jun 25, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
General Electric
ECD/Production:
Mark Bernath
ECD/Production:
Erik Quennoy
Creative Director:
Mike Farr
Creative Director:
Pierre Janneau
Art Director:
Craig Williams
Copywriter:
Zack Watkins
Creative Planner:
Nick Docherty
Creative Planner:
Daisy Andrewes
Art Buyer:
Andrew Koningen
Studio Artist:
Tanya Funnell
Project Manager:
Cheryl Crowley
Business Affairs:
Michael Graves
Photographer:
Christian Weber
Agent:
We Folk
Retoucher:
Christian Weber

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.