General Electric: Progress

Technology up close.

Published on Jun 25, 2012

Editor's Pick

Wieden+Kennedy Amsterdam has created a print campaign for GE Middle East, North Africa and Turkey (MENAT) that offers a different take on technology via photography - such as this close up of a household plug. The campaign is designed to celebrate the tangible, human benefits of GE's technology, underlining the role it plays in progress in the Middle East.

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